Layers, a Cairo-based product design studio.
We developed a comprehensive rebranding strategy that honors their core three-line motif. By expanding the geometric construction of this signature motif into the remaining letterforms, we built a cohesive visual identity. The new brand system activates every layer of the studio’s ecosystem, authentically reflecting the team's creativity, philosophy, and physical products they build.
Rebranding
Identity
Social Media
Guidelines
The main logo takes its cues from F37 Glaser Stencil, adapted so that every letterform resonates with the brand's signature motif. By tailoring the terminals to hint at a creative maker’s space, the typography visually echoes the craftsmanship behind the studio's products.
To ensure maximum clarity across all touchpoints, we developed a secondary logo that steps in whenever the brand needs to overtly communicate its functional purpose.
A versatile color palette was created to tailor the brand's voice across different product lines and emotional contexts.
We created a library of modular geometric shapes drawn straight from the brand’s identity. This toolkit can be endlessly scaled, customized, or layered to illustrate the studio's diverse product lines.
Motion concepts showcasing the diverse layers of the brand system.
