Carmen Bakery located in Alexandria, Egypt that delivers the most delicious pastries. For their relaunch, we were approached to create a new identity that better represents the brand.

Lead by Head Chef Mona Fazari, with 20+ years experience. Monas’ delicious recipes and creations are second to none. Carmen is Mona’s 8 year old grand daughter. The brand identity was created using Carmen’s own handwriting to capture the spirit of an 8 year old as well as the whole family by taking an organic approach to delivering the best possible product to their beloved clientele.