Cotta design is product design brand by the multi-talented Ahmad ElSherif with a new perspective, bridging the gap between functional, art, and modern aesthetics creating quiet yet bold pieces.
The brand identity and system we created, highlights the design philosophy. Creating a unique consistent personality without losing character.
Identity
Branding
Motion
Social Media
Guidelines
To further support the brand a modular custom display typeface was created, with flexibility in mind.
It can expand vertically or horizontally, transform in any axis, and most importantly can be easily used by designers or non designers.
The main logo itself was inspired by different curves and forms from some of his product design sketches.
The concpet revolves around how letterforms and products exist in the same world.
The branding needed to reflect the Creative Director’s vision of using the brand to be his creative outlet. The ability to take any letterform and transorm it in around any axis to a product meant that any execution can have limitless possibilities.
We designed a booklet for “A meeting of lines and legacies” pieces which will debut in the the second edition of Tale of Two Cities by Art D’Égypte in Milan, a cross-cultural exhibition bridging Italy and Egypt, bringing together contemporary Egyptian and Italian artists in a shared dialogue on memory,time, and creative legacy.
